How to build an effective website

Introduction
In the contemporary world, more and more enterprises consider internet marketing as a fundamental marketing strategy. Therefore, how to catch customer’s attractiveness has put on debate. Recently, researchers have shown as increased interest in website design, because they believe that website image represents the image of enterprise. This paper will focus on three basic fators which lead to successful website design and how to move forward.

Colour and Font
A website should have at least a theme colour. A theme colour may indicate personality. But too many theme colours may cause confusion and visual fatigue. Colour can not only highlight the content but also convey personality. “http://www.lastminutes.com” has used two theme colours: orange and blue. From a perspective of psychology, blue is associated with trustworthiness, which is what this website tries to build up and orange is connected with loyalty, which is what this website seeks from the customers. And different theme colours can also help to differentiate different elements on the WebPages.

Choosing font will also influence the user’s attention. Simple and familiar fonts are preferred. Don’t use too many fonts or sizes on a single webpage. “http://www.lastminutes.com” has introduced two main fonts. One is for the main navigation bar; the other is for body text. Both of these two fonts are quite familiar and popular. Font colour should also be taken into account. It should help to enrich contrast to the background colour.

Typography
What were children present growth of the Internet stations, a considerable part of the stick to the "static", virtually has lagged far behind the times. With the growing amount of information Web site, the gradual decline of a static website, dynamic website has matured, its "interaction" of less automatic update "," change from person to person by the time "and many other excellent features is no doubt well adapted to information age to make the site "dynamic" technology more popular and mature now that ASP technology. ASP as a set of dynamic web design server-side scripting environment that allows users to browse the vast majority of workload can be executed on the server, thus greatly reducing the burden of the browser, as long as the use of general clerical editing program, such as Windows Notepad , we can edit the development of ASP, it has a simple, effective, quick, changeable, and many of the advantages of making a site with a large amount of information transmission, user-friendly features real-time queries, all in all ASP worthy tool for making dynamic Web site.

Navigation
A common phenomenon internet users face on the web is ‘lost’ which means they lose their sense of location in a web site (Danielson 2003; Wen 2003). Nowadays, web sites are growing more and more complicated. Although customers can benefit from various product choices with detailed information, it is often difficult to find information relevant to the interests of individual users through huge amount of paths. This is time and patience consuming. Jane and Jaspreet (2006) defined web navigation as a system that is ‘designed to aid users in the creation and interpretation of an internal mental model that helps them find and examine data on a Web site’. It may include features such as links to other pages, search tools and so on. Easy navigation provides customers easy way to hunt their desired information, save their time, and help them achieve their final purpose. A good navigation system can not only improve the web site’s performance, but can enhance the customer loyalty as well.

Information and tools
Galleries and videos

http://photobucket.com/

Photobucket is an image hosting, video hosting, slideshow creation and photo sharing website. Photobucket's image hosting is often used for eBay, MySpace (now a corporate cousin), Bebo, Neopets and Facebook accounts, LiveJournals, Open Diarys, or other blogs, and message boards. People can find resourse by search engine.

http://www.wincustomize.com/

WinCustomize is a website that provides content for users to customize Microsoft Windows. The site hosts thousands of skins, themes, icons, wallpapers, and other graphical content to modify the Windows graphical user interface. There are some premiums or paid content, however the vast majority of the content is free for users to download.

http://www.coolarchive.com/

This website consists of thousands of free icons, animations, fonts and sounds.

Templates

http://www.freewebsitetemplates.com/

It is a website with free web design templates.

http://www.oswd.org/

OSWD means 'Open Source Web Design'.

http://www.freetemplatesonline.com/.

This website classifies different kinds of templates in detail. It is very convenient for people to find what they need.

Fonts

http://www.1001fonts.com/

It offers a huge selection of free fonts both for Windows and Macintosh.

http://www.urbanfonts.com/.

This one involves more than 8,000 freeware fonts.

http://www.dafont.com/

Dafont classifies fonts to fancy, foreign look, techno, bitmap, gothic, basic, script and dingbats holiday. It is a professional fonts website with over 10,000 fonts.

http://www.dsg4.com/04/index.shtml.

The special font-type 04

How to move forward websites
As the three main factors we mentioned above, these can be reasonable advices to build a good website. Moreover, other issues can influence on making a website move forward. There are 9 tips followed:
· Define target audiences: Basically, what kinds of people your websites want to achieve is the first factor we should concern.

· Think about contents: The contents of a successful website should be interesting to attract attentions of target audiences, because they have not enough time to read all contents.

· Plan a clear structure: With a sitemap of contents, audiences find useful information for them easily.

· Make a good out-looking: A good design of website means that people tend to interest in

· Limit graphic content: Although images are important to attract people, too large images always offer negative aspects with poor connections.

· Provide easily search function: Having a search engine and several tools on web pages are necessary for each website.

· Update information on time: The point can be included changing contents, adding new links and functions.

· Domain name: The domain name should be selected as easy as possible to make visitors to remember.

· Make websites interactive: If audiences want to communicate with author and manufacturers on websites, websites should offer an interaction regularly.

Conclusion
To sum up, a successful website design includes at least a theme colour,dynamic feature and easy navigation. By following above ten key steps to design website can build up bright image of enterprise. What is more, there are thousands of free design resources online except popular searching engines like google, yahoo and bing, here is a website list below, which can be helpful to web designers or market managers.

References
Danielson, D, R. (2003), "Transitional Volatility in Web Navigation", IT& Society (1:3), pp 131 -158.

Wen, J. (2003), "Posl-Valued Reeall Web Pages: User Disorientation Hits the Big Time", IT & Society (1:3), 2003. pp. 184-194.

Jane Webster & Jaspreet S. Ahuja (2006), "Enhance The Design of Web Navigation System: The Influence of User Disorientation on Engagement and Performance",MIS Quarterly, Vol. 30 No. 3 pp. 661-676.

Evaluating difference between trust and trustworthiness

Introduction
Trust and trustworthiness were showed their importance in society nowadays with accompanying with behaviours of economy, polity and culture (Ben-Ner and Halldorsson, 2010). Especially, these two items were considered as one of core strategies to establish on-line customer’s loyalty in E-marketing. The goal of this post is to explain difference between trust and trustworthiness, and identify which one is better and important.

From the views of definition, the concepts of trust and trustworthiness own a similar mean, which shows an expected exchange of favorite things from one person to another, not guaranteed (Ben-Ner and Halldorsson, 2010). They build a relationship to make sure both of them have advantages.

However, the definitions of trust and trustworthiness have separate meaning in deed. The trust was defined that person “B” was believed by person “A” in process of their cooperation. In detail, the person “B” as a trustee will not reply maliciously toward the person “A”, and will not get benefits from cooperation when person “A” faced a loss situation (Ben-Ner and Halldorsson, 2010). It means that individuals believe other people are credible and responsible.

Furthermore, the trustworthiness demonstrates that person “B” acts a positive and favorably attitude toward demands and expectations of person “A” (Ben-Ner and Halldorsson, 2010). In addition, the more person “B” returns to person “A”, the better trustworthiness they have.

Meanwhile, several previous studies mentioned the trust and trustworthiness, which are two different concepts. Usually, trust appears first. Moorman. Deshpand^,and Zaltman defined trust as a willingness to rely on a partner in whom one has confidence. It is a feeling which is supported by willingness and confidence. Trustworthiness is a moral value that usually considered as a kind of virtue. For example, person A trust B, because B act favorable towards A and never take any benefit from A. Therefore, Trustworthiness only appear when A willing to trust B and confidently believes that B is reliable and has high integrity. In this situation, B has trustworthiness. Trustworthiness can be cemented by fulfilling its responsibilities. Thus a relationship commitment has been established. Both trust and trustworthiness are important to a business to achieve successful relational marketing. Morgan and Hunt (1994) suggest that commitment and trust are the essential factor in relational marketing. They can enhance efficiency, effectiveness and productivity of marketing activities. It is universally known that the successful marketing depend on the co-operative behaviours of all partners. In Morgan and Hunt KMV model, shared value and communications are able to increase the level of trust, and thus create a more stable relationship.

In addition, the significant differrence between trust and trustworthiness is that both of them have their own specific three dimensions. As Becerra (2008:p696) points out: “Trustworthiness is a characteristic of the trustee, while trust is the trustor’s willingness to engage in risky behavior that stem from the trustor’s vulnerability to the trustee’s behavior.” What is more, Becerra (2008) also indicates that trustworthiness is the scale of tust. For instance, there are three dimensions of trust: goodwill trust, predictability trust and competence trust. Moreover, the three dimensions of trustworthiness identified by Mayer et al. (1995) from their analysis of the trust literature as follows: Trustworthiness (0.91)
a. Integrity (0.83)
- This firm has a strong sense of justice.
- We never have to worry about whether this firm will keep to its word.
- The management team in this firm tries hard to be fair in dealings with others.
- Sound principles seem to guide the behaviour of this firm.
b. Benevolence (0.83)
- This firm really looks out for what is important for us.
- This firm is very concerned about our welfare.
- Our needs and desires are very important to the management in this firm.
- This firm will go out of its way to help us.
c. Competence (0.89)
- This firm is very capable of performing its job.
- We feel very confident about this firm’s skills.
- This firm is known to be successful at the things it tries to do.
This firm has much knowledge about the work it does.
(Mayer et al, 1995)

Although the trust and trustworthiness have different dimensions, the dimensions of trustworthiness are corresponding to the dimensions of trust, and the trustworthiness is a valuable scale to evaluate the level of trust.

Turing to the issue of which is important and better, most of the economists have accepted the fact that trust had played an important role in economic performance in a society. Some argued that “trusting society tend to have a stronger incentives to innovate and to accumulate both physical and human capital and as a result grow faster”. But obviously the payoff or monetary return to people who trust others are different from people who are trustworthy.

1) Personal return to trustworthiness tends to be negative in most economic entities while personal return to trust tends to be positive in almost all the economic entities; whether a person trusts others can be determined by Specific instances of the past trusting behaviour while whether a person is trustworthy can be decided by whether he trusts others, so the payoff to the people who is trustworthy depends on whether his or her past individual behaviours are observable. And actually the past behaviours are highly not observable, which means the cost of untrustworthy behaviour tends to be low. So why do people behave in a trustworthy way in a society with a low level of average trust?

2) Personal return to trustworthiness will increase along with the level of trust in an economic entity and can become positive eventually in some entities, while return to trust tends to be stable and is not statistically related to the average level of trustworthiness in an economic entity;

To sum up, exhibiting trust and trustworthiness will behave contrarily in terms of payoff and payoff for being trustworthy will increase along with the level of trust.

Conclusion
Trust and trustworthiness are two different concepts. Thus a relationship commitment has been established. Both trust and trustworthiness are important to a business to achieve successful relational marketing. Trust and trustworthiness have different dimensions, however, the dimensions of trustworthiness are corresponding to the dimensions of trust. And trustworthiness is a valuable scale to evaluate the level of trust. Build trust in e-shopping is crucially essential during the process of online business. Consumers are trustworthy in two aspects: reliability and security. To sum up, the trust and trustworthiness are both important in E-Marketing. The business people need make use of Trust and trustworthiness relationship and difference.

References
Becerra, M. (2008)“Trustworthiness, Risk, and the Transfer of Tacit and Explicit Knowledge Between Alliance Partners.” Journal of Management Studies, Vol. 45 Issue 4, p691-713.
Ben-Ner, A. and Halldorsson, F. (2010), “Trusting and trustworthiness: What are they, how to measure them, and what affects them”, Journal of Economic Psychology, No31, Pp 64-79.
Joel, Slemrod. and Peter, Katuák. (2008), “Do trust and trustworthiness pay off?”, The Journal of Human Resources, Vol. 40, No. 3, pp. 621-646.
Morgan, R M and, and S D Hunt. (1994), “The commitment-trust theory of relationship marketing.” Journal of Marketing, July, 20 - 38.
Roger C. Mayer, James H. Davis, F. David Schoorman.(1995)，“An integrative model of organizational trust” The Academy of Management Review, Vol. 20, No. 3, pp. 709-734.

Can virtual revolution affects people's real life?

Introduction
In the past two decades, human civilization as a whole has been witnessing the connection of people everywhere on earth through the web. But is the web affecting our relationship and changing the way we think? Has the children’s sense of reality really been distorted by the web which is “a world with no consequence and dominated by sensors”? Has the web changed the face of friendship in the 21st century or are there any immutable aspects in human friendship that the web can’t change? We are trying to give our own opinion although the answer to these questions may vary from person to person.

Real time and net life
The view that web changes people’s way of thinking better or worse is highly speculative. Nicholas Carr (2010) argued in BBC that web made people’s mind unable to concentrate. And he also observed, “The more they use the Web, the more they have to fight to stay focused on long pieces of writing”. (Carr, 2008) For instance, if obtaining information from library by searching and reading book is considered as a long time work, the web is an accelerator to make the process faster and easier. Therefore, the person who used to spend lots of time on internet instead of researching and reading in library will lose ability to read book. In the other words, people used to skip information will not like reading detail anymore.However, also in BBC Andrew Keen (2010) pointed that web makes people’s mind more concentrative and focus on real time. For example, people can update information by typing what is new in research bar to find out what they exactly want and what happened at the moment. It is difficult to get these just by reading. Given this evidence, it can be seen that web does change people’s way of think, and web brings lots of conveniences to obtaining information.

Facebook and social network effectiveness
Fackbook, as a new social utility, plays a more and more important role in our social network. There are six main factors to analyze and explain the phenomena of Facebook:
1. Market value of the fully developed: Facebook advantages of the target audience segmentation and the authenticity and accuracy to make word of mouth marketing advantages can be fully exploited.
2. Community Business Platform: Community through an interactive transaction capabilities naturally integrated into the community, will not produce the sense of exclusion imposed by marketing.

3. Business community: Facebook can be a joint enterprise development, business community, it will be a win-win choice.

4. Uniform standards, the formation of a monopoly: Facebook and Google's platform war intensified. Google's OpenSocial has not been fully launched. Facebook should grasp the first-mover advantage, the joint third-party software developers to create uniform standards for social networking Web site architecture, building a monopoly.

5. To expand their business, service differentiation: Facebook need different services to attract new users to retain old customers.

6. Globalization Strategy: Global operation is a modern commercial law. Globalization can play a scale, spread the risks.

Sum to up, competitive strategy through the above Facebook can build a more solid long-term competitive advantage and achieve the expectations of dominant next-generation networks.

Internet has negative influences on children
Some education experts in Korea believe that Internet can help children to be more intelligent and recognize the importance of communication. So they teach children using Internet from early childhood.

But in fact Internet also has negative effectiveness on children.
The first and most important reason is that children have no complete discrimination about complexity of the Internet. The children were found to have limited understanding of technical and social complexity on Internet, showing perception-bounded knowledge rather than conceptually correct understanding (Zheng, 2009). Moreover, limited resources developed their understanding, relying predominantly on one domain-general source rather than on various developmental sources of good quality (Zheng, 2009). Therefore, terrible contents on Internet, like criminal process, may possibly make them to imitate the bad example.
Secondly, surfing internet for a long time is harmful for children’s health, such as their backbone and eyes. For example, in Korea, 210,000 children spend 18 hours online everyday and 20% of them have to go to hospital. In addition, nearly half of branded Web sites analyzed used designated children's areas to market food and beverages to children, 87% of them are low nutritional quality (Anna and Mary, 2009). Children are often attracted by adverts, and ask parents to buy the foods lack of nutrition. It has been a serious problem for health of those children.

Conclusion
In conclusion, there are many others negative key points impact on society and human being. Although internet has developed for several years, and became a necessary tool to search information and communicate, it also exists equal drawbacks to affect daily life of individuals, comparing with no internet days. In addition, the virtual revolution can give people some lessons, and make people realize what is potential risks that internet may give. Therefore, people will face a challenge to avoid bad aspects of internet with developing of society.

References

BBC (2010) “the virtual revolution 4: Homo interneticus” [online] available from http://bbc.co.uk/virtualrevolution [25th February 2010]
Carr, N. (2008), “Is google making us stupid?”, Journal of The Atlantic, Pp56-63.
Zheng, Y. (2009), “Limited Knowledge and Limited Resources: Children's and Adolescents' Understanding of the Internet”, Journal of Applied Developmental Psychology, Volume, 30 no2 Pp103-115.
Anna, H. and Mary, S. (2009), “Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites”, Journal of Nutrition Education and Behavior, Volume 41, no5, P p353-359.

Why should I consider E-Marketing in my company and how important is marketing research for E-Marketing?

In the contemporary world, the shape of marketing has changed, a successful company does not only depend on world-of-mouth and convictive advertisement any more. For a company, internet marketing plays a significant role in obtaining real achievement among the competitive environment. Because customers have been online, it is the right step to deliver companies’ information to the customers by internet now.

There are several advantages of internet marketing. Firstly there are more enquiries in internet marketing; therefore it will lead to more sales. Secondly internet marketing can maximize the potential of company website, which will result in more flexible ability of company. Thirdly comparing to expensive publication and advertisement, internet marketing cuts operational and marketing cost in other areas such as phone call enquiries...etc. Lastly business can be expanded to the world and this means a larger market, and then it will have possibilities of other business opportunities such as Internet Business.

Amazon is the most successful company in internet marketing recently. It was found in 1995 as a small internet book shop. However nowadays Amazon is an internet empire, besides books, the products include movies, music, software, handbags and so on. In terms of the book sales, Amazon bookstore (amazon.com) is the world's biggest bookstore. It can provide 310 million books catalogues, which is 15 times more than any bookstores in the world. But it needs neither huge buildings nor lots of staff. There are only 1,600 employees in Amazon bookstore, however, their average turnover is 37.5 million dollars per person per year, 3 times more than the largest global book company (Bames & Noble) which employs 27,000 employees .All in this realization, e-commerce is the fundamental factor.

Despite of the importance of e-commerce in successful achievement, marketing research plays a significant role in internet marketing. Because marketing research must be the first step for any type of marketing, which provides theory basis for strategic planning and decision making for company. In many famous international companies, marketing research budget generally accounts for around 3% of enterprise sales, which indicates that marketing research is indispensable. What is more, in Amazon this percentage is up to 14%. This evidence shows that marketing research is a fundamental part in internet marketing. Nowadays internet market is considered as the largest market in the world, which is also the most complicated, changeable and competitive one. In terms of price, for instance, the average price of a Nike shoes is 20 pounds in internet market, shop A prices it 25 pounds without marketing research, shop B goes to compare website to do research and then prices it 19 pounds. In this case, it is obviously that shop A loses the competitiveness.

To sum up, internet marketing plays a significant role in today's digital world. And it is absolute necessary to consider internet marketing in my company if we want to survive and be sucessful in competitions. What is more, it is fundamental to consider the importance of marketing research in internet marketing.

Reference

www.amazon.com

Mobile can not replace computer yet

Nowadays mobile are very popular through the world. Some people give a proposition that mobile phone can be better than a PC. But it is not true. A personal computer is not only a desktop computer, but also may be a laptop, tablet PC or a handheld PC (also called palmtop). Comparatively speaking, Mobile can not replace computer yet. The laptop and other portable PC are better than mobile in full range.

First, Laptop also can be used in anywhere just like mobile phone. Nowadays, laptop become smaller and lighter. For example, VAIO P Series Lifestyle PC does more than you could imagine-with impeccable style. With 8'' screen and 1.4-pound weight, its size is 24.5cm×12.0cm×1.98cm, even slighter than some mobile phones. Email at the airport, IM from the park, or just show it off when you want some attention. Best of all, it fits right in your purse of jacket pocket.

Traveling to a new city? Turn-by-turn GPS navigation will get you there faster. Laptop does better in this field. It has more powerful location-based services than mobile phone. Because laptop can memory more data with bigger hard disk. Actually, Every type of mobile which can give geographically-base services is smartphone. But smartphone is not perfect products now. It has slow touching response and sometimes it make people crazy. So smartphone has slower searching speed and less map details than laptop.

3G and GPRS laptop is a laptop with 3G module and GPRS network card inside. For larger RAM and stronger processor, laptop has faster transfer speed than smartphone.

Mobiles are not private any more like the old days. Some people can track your call and message record even by phone number. And government may monitor your talking too. That's too horrible.

Mobile consumers have to change their personalisation settings via PC access, such as themes, skins, wallpapers, rings and so on. That is not as convenient as laptop. And personalisation resources for mobile is not very abundant as well.

The last point is that the spreading on computer viruses is also a problem for this new technology. Just like computer viruses, these viruses will affect the normal usage on mobile phones making them to malfunction and causing destructions. There are lots of anti-virus software & firewall for laptop and one or two for mobile phone. Which one is safer?

Judging from what has been discussed above, we may safely draw the conclusion that mobile phone can not replace computer yet. Laptop still leads the digital world.

Group profile

Hello!
We are Eagle-eye Group. The name of our team means that our views on E-marketing are like Eagle-eye, which targets contents and goals precisely. We have five members in our group, Zhengxiao Gu, Min Yang, Zhao yu, Qiong Zhang and Kang Qian, who are all MA/MSc Marketing students in Coventry University. Before owning this new Blog, each member has experience in creating at least one Blog and introducing information as we like in our country.

For this time, we create this blog aiming to share our opinions, knowledge and working experiences in the area of E-marketing, and hope to grab more followers who are interested in e-marketing. This blog will enable them to communicate with us easily, because we wish to learn more new skills and knowledge about E-marketing from you. In addition, our group name shows we can manage this Blog professionally and academically.

In detail, contents of our Blog include new researches of E-marketing, latest news, new technologies and so on which will be presented by images, videos, web-links and posts. Furthermore, we try to explain and introduce e-marketing in several different aspects, such as Purpose, Characteristics, Technology, Method, Foreground, Strategy, Service, Sales Line, Salesman, Plan, Example and so on.
Purpose: To develop E-marketing
Characteristics: The differences between e-marketing and common marketing
Technology: Newest internet and information technologies for E-marketing
Method: Useful computer and mobile phone tools for E-marketing
Foreground: What's the E-marketing's foreground in the future?
Strategy: How can we earn more money by E-marketing?
Service: What should you do after goods delivery?
Sales Line: Products, websites, sales, logistics, service, any sections can make mistakes
Salesman: Person E-marketing
Plan: How to make an E-marketing sales plan
Example: Successful examples

In sum, we hope to hear all suggestions from the community, both positive and negative. We believe that it will help us to be a good E-marketing manager in future. Don't wait! Come to join us!

Eagle-eye