Why should I consider E-Marketing in my company and how important is marketing research for E-Marketing?

In the contemporary world, the shape of marketing has changed, a successful company does not only depend on world-of-mouth and convictive advertisement any more. For a company, internet marketing plays a significant role in obtaining real achievement among the competitive environment. Because customers have been online, it is the right step to deliver companies’ information to the customers by internet now.

There are several advantages of internet marketing. Firstly there are more enquiries in internet marketing; therefore it will lead to more sales. Secondly internet marketing can maximize the potential of company website, which will result in more flexible ability of company. Thirdly comparing to expensive publication and advertisement, internet marketing cuts operational and marketing cost in other areas such as phone call enquiries...etc. Lastly business can be expanded to the world and this means a larger market, and then it will have possibilities of other business opportunities such as Internet Business.

Amazon is the most successful company in internet marketing recently. It was found in 1995 as a small internet book shop. However nowadays Amazon is an internet empire, besides books, the products include movies, music, software, handbags and so on. In terms of the book sales, Amazon bookstore (amazon.com) is the world's biggest bookstore. It can provide 310 million books catalogues, which is 15 times more than any bookstores in the world. But it needs neither huge buildings nor lots of staff. There are only 1,600 employees in Amazon bookstore, however, their average turnover is 37.5 million dollars per person per year, 3 times more than the largest global book company (Bames & Noble) which employs 27,000 employees .All in this realization, e-commerce is the fundamental factor.

Despite of the importance of e-commerce in successful achievement, marketing research plays a significant role in internet marketing. Because marketing research must be the first step for any type of marketing, which provides theory basis for strategic planning and decision making for company. In many famous international companies, marketing research budget generally accounts for around 3% of enterprise sales, which indicates that marketing research is indispensable. What is more, in Amazon this percentage is up to 14%. This evidence shows that marketing research is a fundamental part in internet marketing. Nowadays internet market is considered as the largest market in the world, which is also the most complicated, changeable and competitive one. In terms of price, for instance, the average price of a Nike shoes is 20 pounds in internet market, shop A prices it 25 pounds without marketing research, shop B goes to compare website to do research and then prices it 19 pounds. In this case, it is obviously that shop A loses the competitiveness.

To sum up, internet marketing plays a significant role in today's digital world. And it is absolute necessary to consider internet marketing in my company if we want to survive and be sucessful in competitions. What is more, it is fundamental to consider the importance of marketing research in internet marketing.

Reference

www.amazon.com

Mobile can not replace computer yet

Nowadays mobile are very popular through the world. Some people give a proposition that mobile phone can be better than a PC. But it is not true. A personal computer is not only a desktop computer, but also may be a laptop, tablet PC or a handheld PC (also called palmtop). Comparatively speaking, Mobile can not replace computer yet. The laptop and other portable PC are better than mobile in full range.

First, Laptop also can be used in anywhere just like mobile phone. Nowadays, laptop become smaller and lighter. For example, VAIO P Series Lifestyle PC does more than you could imagine-with impeccable style. With 8'' screen and 1.4-pound weight, its size is 24.5cm×12.0cm×1.98cm, even slighter than some mobile phones. Email at the airport, IM from the park, or just show it off when you want some attention. Best of all, it fits right in your purse of jacket pocket.

Traveling to a new city? Turn-by-turn GPS navigation will get you there faster. Laptop does better in this field. It has more powerful location-based services than mobile phone. Because laptop can memory more data with bigger hard disk. Actually, Every type of mobile which can give geographically-base services is smartphone. But smartphone is not perfect products now. It has slow touching response and sometimes it make people crazy. So smartphone has slower searching speed and less map details than laptop.

3G and GPRS laptop is a laptop with 3G module and GPRS network card inside. For larger RAM and stronger processor, laptop has faster transfer speed than smartphone.

Mobiles are not private any more like the old days. Some people can track your call and message record even by phone number. And government may monitor your talking too. That's too horrible.

Mobile consumers have to change their personalisation settings via PC access, such as themes, skins, wallpapers, rings and so on. That is not as convenient as laptop. And personalisation resources for mobile is not very abundant as well.

The last point is that the spreading on computer viruses is also a problem for this new technology. Just like computer viruses, these viruses will affect the normal usage on mobile phones making them to malfunction and causing destructions. There are lots of anti-virus software & firewall for laptop and one or two for mobile phone. Which one is safer?

Judging from what has been discussed above, we may safely draw the conclusion that mobile phone can not replace computer yet. Laptop still leads the digital world.

Group profile

Hello!
We are Eagle-eye Group. The name of our team means that our views on E-marketing are like Eagle-eye, which targets contents and goals precisely. We have five members in our group, Zhengxiao Gu, Min Yang, Zhao yu, Qiong Zhang and Kang Qian, who are all MA/MSc Marketing students in Coventry University. Before owning this new Blog, each member has experience in creating at least one Blog and introducing information as we like in our country.

For this time, we create this blog aiming to share our opinions, knowledge and working experiences in the area of E-marketing, and hope to grab more followers who are interested in e-marketing. This blog will enable them to communicate with us easily, because we wish to learn more new skills and knowledge about E-marketing from you. In addition, our group name shows we can manage this Blog professionally and academically.

In detail, contents of our Blog include new researches of E-marketing, latest news, new technologies and so on which will be presented by images, videos, web-links and posts. Furthermore, we try to explain and introduce e-marketing in several different aspects, such as Purpose, Characteristics, Technology, Method, Foreground, Strategy, Service, Sales Line, Salesman, Plan, Example and so on.
Purpose: To develop E-marketing
Characteristics: The differences between e-marketing and common marketing
Technology: Newest internet and information technologies for E-marketing
Method: Useful computer and mobile phone tools for E-marketing
Foreground: What's the E-marketing's foreground in the future?
Strategy: How can we earn more money by E-marketing?
Service: What should you do after goods delivery?
Sales Line: Products, websites, sales, logistics, service, any sections can make mistakes
Salesman: Person E-marketing
Plan: How to make an E-marketing sales plan
Example: Successful examples

In sum, we hope to hear all suggestions from the community, both positive and negative. We believe that it will help us to be a good E-marketing manager in future. Don't wait! Come to join us!

Eagle-eye