Can virtual revolution affects people's real life?

Introduction
In the past two decades, human civilization as a whole has been witnessing the connection of people everywhere on earth through the web. But is the web affecting our relationship and changing the way we think? Has the children’s sense of reality really been distorted by the web which is “a world with no consequence and dominated by sensors”? Has the web changed the face of friendship in the 21st century or are there any immutable aspects in human friendship that the web can’t change? We are trying to give our own opinion although the answer to these questions may vary from person to person.

Real time and net life
The view that web changes people’s way of thinking better or worse is highly speculative. Nicholas Carr (2010) argued in BBC that web made people’s mind unable to concentrate. And he also observed, “The more they use the Web, the more they have to fight to stay focused on long pieces of writing”. (Carr, 2008) For instance, if obtaining information from library by searching and reading book is considered as a long time work, the web is an accelerator to make the process faster and easier. Therefore, the person who used to spend lots of time on internet instead of researching and reading in library will lose ability to read book. In the other words, people used to skip information will not like reading detail anymore.However, also in BBC Andrew Keen (2010) pointed that web makes people’s mind more concentrative and focus on real time. For example, people can update information by typing what is new in research bar to find out what they exactly want and what happened at the moment. It is difficult to get these just by reading. Given this evidence, it can be seen that web does change people’s way of think, and web brings lots of conveniences to obtaining information.

Facebook and social network effectiveness
Fackbook, as a new social utility, plays a more and more important role in our social network. There are six main factors to analyze and explain the phenomena of Facebook:
1. Market value of the fully developed: Facebook advantages of the target audience segmentation and the authenticity and accuracy to make word of mouth marketing advantages can be fully exploited.
2. Community Business Platform: Community through an interactive transaction capabilities naturally integrated into the community, will not produce the sense of exclusion imposed by marketing.

3. Business community: Facebook can be a joint enterprise development, business community, it will be a win-win choice.

4. Uniform standards, the formation of a monopoly: Facebook and Google's platform war intensified. Google's OpenSocial has not been fully launched. Facebook should grasp the first-mover advantage, the joint third-party software developers to create uniform standards for social networking Web site architecture, building a monopoly.

5. To expand their business, service differentiation: Facebook need different services to attract new users to retain old customers.

6. Globalization Strategy: Global operation is a modern commercial law. Globalization can play a scale, spread the risks.

Sum to up, competitive strategy through the above Facebook can build a more solid long-term competitive advantage and achieve the expectations of dominant next-generation networks.

Internet has negative influences on children
Some education experts in Korea believe that Internet can help children to be more intelligent and recognize the importance of communication. So they teach children using Internet from early childhood.

But in fact Internet also has negative effectiveness on children.
The first and most important reason is that children have no complete discrimination about complexity of the Internet. The children were found to have limited understanding of technical and social complexity on Internet, showing perception-bounded knowledge rather than conceptually correct understanding (Zheng, 2009). Moreover, limited resources developed their understanding, relying predominantly on one domain-general source rather than on various developmental sources of good quality (Zheng, 2009). Therefore, terrible contents on Internet, like criminal process, may possibly make them to imitate the bad example.
Secondly, surfing internet for a long time is harmful for children’s health, such as their backbone and eyes. For example, in Korea, 210,000 children spend 18 hours online everyday and 20% of them have to go to hospital. In addition, nearly half of branded Web sites analyzed used designated children's areas to market food and beverages to children, 87% of them are low nutritional quality (Anna and Mary, 2009). Children are often attracted by adverts, and ask parents to buy the foods lack of nutrition. It has been a serious problem for health of those children.

Conclusion
In conclusion, there are many others negative key points impact on society and human being. Although internet has developed for several years, and became a necessary tool to search information and communicate, it also exists equal drawbacks to affect daily life of individuals, comparing with no internet days. In addition, the virtual revolution can give people some lessons, and make people realize what is potential risks that internet may give. Therefore, people will face a challenge to avoid bad aspects of internet with developing of society.

References

BBC (2010) “the virtual revolution 4: Homo interneticus” [online] available from http://bbc.co.uk/virtualrevolution [25th February 2010]
Carr, N. (2008), “Is google making us stupid?”, Journal of The Atlantic, Pp56-63.
Zheng, Y. (2009), “Limited Knowledge and Limited Resources: Children's and Adolescents' Understanding of the Internet”, Journal of Applied Developmental Psychology, Volume, 30 no2 Pp103-115.
Anna, H. and Mary, S. (2009), “Food and Beverage Brands that Market to Children and Adolescents on the Internet: A Content Analysis of Branded Web Sites”, Journal of Nutrition Education and Behavior, Volume 41, no5, P p353-359.